A guide for website owners on the updated Google Penguin algorithm

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A guide for website owners on the updated Google Penguin algorithm

A guide for website owners on the updated Google Penguin algorithm

The Penguin algorithm, developed and implemented by Google, is designed to strengthen the fight against unfair methods of search engine promotion. Its task is to ensure that relevant and authoritative links reward the site they point to, while spammy and manipulative (not natural, artificial) links are downgraded. However, the effect of the algorithm on a site may be partial and the downgrading will only affect certain pages.

Penguin is studying and working with incoming links that point to the site. It completely ignores outbound links. Google periodically carries out its improvement, updates the algorithm.

Myths and misconceptions about Google Penguins that you need to know when doing SEO

  1. Don't think you'll get a notice that Penguin has been working with your site, but a notice of a fine will be sent.
  2. Generating a rejection file is the only way to get a higher rating. It isn't. A great and less time consuming option is to build up "good" links.
  3. There is no way to recover from a "penguin" visit. This is not true. Work on getting original links from the editors.

So, what to do?

Some people use a meta-renewal from one domain to a new one in order not to lose their ranking. But this can cause significant complications in the future, as the algorithm has an impact on them as well.

The best option is to discard the ballast by sending a rejection file to Google. These links will not be monitored by Penguin. A rejection file is generated to handle links. Subsequent submissions will not consider the list of references to be in addition to those already provided. Therefore you need to include those that you have marked previously. Otherwise it will have a negative impact on the SEO promotion of the site.

It is important to know that although Google will take into account the links provided, it will not exclude them from monitoring right away. They will be scanned, studied and processed. Therefore, the instant result of sending a rejection file you will not see.

It is recommended to reject links at the domain level. The exception is large sites that may have a large number of both "good" and "bad" links.

A good tool for auditing is the Google Search Console. It provides the site owner with a list of backlinks. Other tools can be used but are often incomplete because some, especially larger sites, block third party bots from scanning their sites.

Learning about backlinks also helps with SEO attacks. This is when competitors acquire spammy links and point them at your internet site. That said, Google says it detects these activities too, so honest site owners need not worry.

Before putting links in the rejection file, it is advisable to first submit a request to webmasters and site owners to remove them. If you get a rejection or demand for payment for this action, feel free to blacklist the links.

The evaluation of links for quality should be done on a case-by-case basis. Even the most leading and reputable sites can get "bad" links. Non-trustworthy ones may turn out to be quite valuable. This should not be a one-size-fits-all approach, but rather an individual one.

Entrust the job to the professionals at Devnrise

Devnrise provides SEO promotion services. The firm employs talented and experienced professionals. For an affordable fee, they will do the work of link monitoring, generate a rejection file, ensure quality links are populated and much more on the SEO plan.

Call us at +371 22 536 111 (Latvia), +44 20 8089 6584 (England) or emai sales@devnrise.com to specify terms and agree on website development services.

Our addresses:

  • 137B Brivibas Street, Riga, Latvia;
  • Office 2801, 182-184 High Street North, East Ham, London E6 2JA.

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