Apines klīnika / Dr. Apine Dental Clinic

Promotion of a dental clinic’s website

Strategy, Digital Marketing, SEO

Home Work Apines klīnika / Dr. Apine Dental Clinic

Project information

The website of the Apines klīnika / Dr. Apine Dental Clinic needed effective promotion and a qualitative expansion of the content component.

The goal was to improve the website placement in Google.lv search results and, as a result, to increase the number of appointment requests received from internet users.

We succeeded in achieving the objectives set and got 70% of the promoted queries to the TOP 10 of search results, and the target traffic was more than doubled!

  • Project topicProject topic

    • Dental services

    Work periodWork period

    • 1.5 years

  • What we have doneWhat we have done

    • We improved the website visibility in the Google.lv search engine.
    • We got the website to the TOP of Google.lv search results.
    • We increased targeted search traffic related to the website.
    • We achieved an increase in the number of appointments.
  • OutcomeOutcome

    70% of key queries got to the TOP 10 of the Google.lv search results.

    The increase in the number of new website visitors (organic search) was 127.69% (it was more than doubled).

Achievement of the objectives

At the beginning of the work, the main peculiarity and the complexity of the project was associated with the small number of pages and with a highly competitive topic, as there were many results related to competing clinics.

Comprehensive website audit

Before we got started with website promotion, our experts identified all the deficiencies and errors in its functioning. After that, we started to correct them.

Competitor analysis

An analysis of competitors related to this topic was carried out, and a list of advantages and client services that were to be promoted was compiled.

Compilation of the semantic core

Before we got started with collecting the semantics, the client was asked to provide a list of priority areas, the promotion of which had to be handled first of all.

Then, we compiled a detailed semantic core, which included competitive commercial queries related to the services of this dental clinic. At this stage, the semantics consisting of 50 keywords were collected. Subsequently, a number of key priority queries were selected from them.

After collecting the semantics, we had to start creating unique content for the pages promoted. For this purpose, we compiled the requirements specifications for copywriters.

The texts that had to be interesting for users and informative were written, through reading which users could get complete information about the services provided and about the clinic as a whole.

After that, we proceeded to the next important step in SEO promotion, the optimisation.

Website search engine optimisation

Initially, a technical audit of the website was carried out. Our experts completed a series of optimisation-related tasks, including the following:

  • we set up sitemap.xml and robots.txt files;
  • we set up the 404 page;
  • we optimised the website code and reduced the number of queries to the database at boot time;
  • we found and replaced all broken links and redirects;
  • we optimised the /images;
  • we provided a proper structure of Description and Title tags using keywords;
  • we systematically built external links on a monthly basis;
  • we posted articles on external internet resources.

Ongoing work:

  • competitor analysis;
  • technical audit of the website;
  • software corrections based on the results of the technical audit;
  • compilation of the semantic core;
  • basic optimisation (adjusting meta tags of the existing pages);
  • elaboration of the landing pages of the website;
  • writing content;
  • creating new landing pages;
  • filling the article section;
  • building links on a monthly basis;
  • publication of articles on third-party resources.

Result

Keyword positions in Google.lv

Keyword
Before
After
Implanti
12
1
Protezēšana
23
3
Bērnu zobārsts
46
4
Zobu kroņ
29
10
Zobu plates
7
3
Kariess
13
7
Rīgas zobārstniecība
19
10
Zobārsts bērniem
17
6
Zobu kapes
20
10
Keyword
Before
After
Виниры
12
1
Лечение кариеса
23
3
Кариес
46
4
Протезирование зубов
29
10
Имплантация
7
3
Отбеливание зубов
13
7
Зубной врач
19
10
Имплантация
17
6
Стоматология
20
10

Organic Traffic

Organic Traffic

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