Project information
The Inkomercs K website was designed to offer customers the widest range of professional kitchen equipment.
A conveniently organised catalogue containing several thousand items was presented. Clients can find specifications and detailed information on the equipment they are interested in, as well as make orders.
There are personal areas for regular partners with individual offers.
Inkomercs K not only successfully sells kitchen equipment, but also offers services, as well as develops kitchen layouts for corporate clients. The new website successfully copes with the task of attracting corporate customers.
The careful attitude of Inkomercs K to its clients and our experience in the area of developing digital strategies allowed us to create an effective resource that can easily turn visitors into customers.
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Objectives- Developing a modern and user-friendly online store for selling professional kitchen equipment.
- Implementing offers in connection with related services on the website for the purpose of attracting corporate clients.
- Creating personal areas for regular clients.
- Optimising the website for search engines in order to achieve top positions related to targeted key queries.
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What we have done- We prepared a digital strategy with requirements for the future store and its online promotion.
- We developed a modern, responsive, and custom design for all types of devices.
- We migrated the catalogue of goods from the old website.
- We compiled a semantic core of queries for promotion. We optimised the website for search engines.
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OutcomeA modern online store for selling professional kitchen equipment was created.
The design of the online store was made in the corporate style of Inkomercs K. The interface adheres to the principle of maximum simplicity, which makes using the service intuitive and easy.
We developed and implemented automated migration of the product database from the old store to the new one, which significantly saved the Customer’s time needed for filling the catalogue.
We got the website to the TOP of search results and took a number of other marketing measures.
Achievement of the objectives
Strategy and prototyping
The Inkomercs K development and promotion strategy was implemented in order to achieve the following goals:
- to successfully distinguish the company from its competitors;
- to improve the quality of service provided to customers;
- to increase market share.
We meticulously selected and planned developing technical and marketing solutions for the store. A detailed website heading plan was developed. We also carefully planned and agreed with the customer on the interface of each information section. Thus, we carried out the development of the project with the least time loss for the customer. Indeed, the fewer corrections and alterations that were undertaken, the more smoothly and efficiently the work was done.
Design
Inkomercs K clients are professional users who carefully study solutions offered to them before purchasing. These customers are demanding in terms of details.
The Inkomercs K design interface is created to help one to quickly find the type of kitchen equipment they are interested in and get all the available and necessary information about it.
Implementation features
The product catalogue on the main page serves as a “compass” for visitors, by using which all available categories and types of kitchen equipment can be conveniently viewed. Users can get to the products of their interest in one click.
The properly organised catalogue structure and easy access to the desired category of goods in one click positively influence the indexing of the website by search engines. This is one of the determinants of success in achieving the leading positions in Google, as these are the results achieved by the website.
Result
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