About the Project
Designing websites for clinics, medical centers is one of our most important areas. We are pleased to present you another successfully implemented project in this area - the website of the iVF Riga fertility and reprogenetics clinic.
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Our Goals
- To develop a new website for the iVF Riga fertility and reprogenetics clinic.
- To develop a clear and easy-to-use structure and navigation, taking into account the needs of different target groups.
- To provide the entire list of services on the website and enable patients to make quick appointments.
- To optimize and promote the website according to the semantic core of queries in TOP10 agreed with the Customer, increase the number of appointments.
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What Have we Achieved
- Developed a website prototype with a clear and user-friendly structure and navigation to create the best user experience.
- Developed an individual design using a responsive layout for all types of devices.
- Programmed the website on an easy-to-administer CMS MODX Revolution.
- Optimized and promoted the website on TOP10 Google.lv
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Results
iVF Riga is one of the many successfully completed projects for clinics and medical institutions.
We have created for the client a functional, responsive selling website with a unique design and optimized for search engines.
IMPLEMENTATION OF GOALS
Structuring and Prototyping
When working on a project of any website, it is necessary to develop a convenient structure of sections and pages. Having received information about the services and activities of the iVF Riga clinic, we started developing prototypes. We have developed 11 prototypes, namely:
- Home page;
- About the clinic;
- Clinic specialists;
- Services;
- Description of services;
- News and events;
- Internal news page;
- Prices;
- Activities;
- Description of activities;
- Contacts.
We have received feedback from the Customer about the necessary changes, made these changes and agreed on the prototype. Designing a clear hierarchy allowed us to create a framework for creating easy navigation and improving the user experience.
Design
After the prototypes were approved, we started developing the design of the home page. After approving the home page with the Customer, we started creating all the internal pages.
We have posted real photos of the clinic and staff in order to immerse a potential patient in the life of the clinic and inspire confidence among users.
All pages of the iVF Riga website are designed in the same corporate style, which makes it easy to find all the necessary information about the services provided, the clinic's specialists and prices.
Features of Implementation
Feedback and Appointment
For the convenience of visitors to the clinic, the navigation menu includes the clinic's phone numbers and an appointment button. It is also possible to make an appointment on all pages with the description of services and below the information about each specialist of the clinic.
Pages with Comprehensive Information About Doctors
As a rule, the patient wants to know everything about the doctor who will treat them. Information about doctors on the website is structured well and contains all the answers to possible questions of a potential client of the clinic:
- Photo of a specialist;
- All information about specialization, work experience, education;
- An easy-to-use form for making an appointment with a specific doctor.
Responsive Design
The bulk of internet traffic comes from mobile devices. This is especially true for the B2C markets, which most medical websites belong to. The website is mobile-friendly and fully adapted for all kinds of mobile devices running on iOS and Android.