Project information
The website of the ultramodern dental clinic, Sky Dream Clinic, was created in order to make a visit to the dentist a quick and easy-to-solve issue. The functionality of the website allows one to learn about all the details of the treatments, about their actual necessity, as well as about the details related to preparing for them at any time, from anywhere, and from any device. Clients have the opportunity to get acquainted with their doctors and to get complete information about them, as well as to make appointments directly via the website. There are just a few mouse clicks between visiting the website, learning about a service, evaluating it, and making an appointment.
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Objectives- To develop a responsive website for the dental clinic in the corporate style, which emphasises the high status of the clinic.
- To provide a full range of services enabling patients to quickly select a specialised dentist and to make an appointment.
- To optimise the website for search engines, to improve its placement in the search results, and to increase the number of appointments.
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What we have done- We planned the SKY DREAM CLINIC positioning strategy, including preparing all the necessary components for website promotion on the internet.
- The development of each element of the mobile and desktop versions of the resource was carefully planned, and the design of the main page and the internal pages was drawn.
- We implemented a responsive layout for all types of devices.
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OutcomeAs a result, the client got a stable, optimised website with a unique design and with comfortable usability. The visitor-friendly resource completely complies with the requirements in terms of its objectives and effectively transforms its visitors into the company’s clients. The website is completely ready for promotion and launching advertising campaigns.
Achievement of the objectives
Project development
It was decided to design the main page of the website as a Landing Page. Its main task is to increase conversion: to get the user interested, presenting them with a service and encouraging them to take a target action. In our case, this can be a call to the clinic or making a preliminary appointment via the website.
The main page provides maximum information, which is important for visitors and can encourage them to become patients of the clinic.
- The features of selecting a necessary service online and making an appointment online are available.
- The information about the doctors and their photos increase confidence in the clinic.
- The unique selling proposition (USP) in the form of promotions and discounts additionally encourages website visitors to make an appointment.
Design
The visual solution chosen for the website is based on the use of pure colours and soft forms.
The slider, which is optimised in accordance with sizes of any screens, uses a video related to the clinic. Its main objective is to maintain the image of a modern medical centre with high-quality service.
When developing the website, we tried to maximally focus the attention of visitors on the services of the clinic.
Implementation features
Using the website, one can get information about each employee of the clinic related to their work experience, their education, and their professional skills.
The responsive design makes using the website convenient for users with different types of devices (desktop computers, tablets, smartphones).
Result
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