Project information
The website of the VIGORIUS jewellery online store needed both conciseness and emphasising of the beautiful design and prestige of exclusive jewellery. We implemented design solutions and colour schemes that do not distract attention from the central element; the products themselves.
For the convenience of clients, a carefully structured multi-level catalogue of goods was created. Thanks to a proper filter system, this catalogue allows you to quickly and conveniently select a product, which suits you perfectly.
The result of our work is an effective and presentable online store that perfectly complies with all the necessary requirements.
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Objectives- To create a modern, functional and easy-to-use online store.
- To implement an advanced filter for sorting goods by parameters.
- To connect the payment feature in order to enable paying for goods online by credit card (Visa, Mastercard).
- To optimise the website for search engines and to promote the website, getting it to the TOP of the Google.lv search results.
- To create a positive brand image.
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What we have done- We developed a convenient and functional website structure.
- We developed a unique design and implemented a responsive layout for all types of devices.
- We migrated the information on the goods from the old website to the new catalogue (more than 3,000 items).
- We developed a lot of functions that allow the customer to manage product options in the catalogue.
- We promoted the website, getting it to the TOP of the Google.lv search results in terms of a wide core of key queries.
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OutcomeA modern online jewellery store in the corporate style was created.
We achieved all the objectives set:
- The database with the information on the goods was migrated from the old website, which significantly saved the Customer’s time needed for filling the new catalogue.
- A custom design was developed, and adaptation for mobile devices was performed.
Achievement of the objectives
Project development
Before starting the development and drawing the design of the online store, we carefully planned the placing of the units, taking the information received from the analysts into consideration at the first stage.
Designing the website at an early stage allowed us to structure the work and to see the project life in the long term. Thus, we carried out the online store development at the lowest possible cost, thereby saving the Customer’s resources.
Design
Choosing jewellery is primarily based on visual perception. Therefore, we used no unnecessary elements when creating the website design: more minimalism.
The main “characters”: the product, the product catalogue, and the excellent quality of the content.
The simple visual effects make it possible to enjoy the beautiful appearance of the products.
Implementation features
Navigation
Product categories are shown as a separate menu with drop-down subcategories and a detailed breakdown into product groups. This significantly reduces the visitor’s time needed for searching for the necessary products.
Some popular products are displayed on the main page, which allows visitors to get acquainted with the products and prices, as well as to navigate the product range.
Product catalogue pages
A convenient filter for selecting goods by price and characteristics, the sorting feature, as well as the pagination feature significantly improve catalogue navigation.
The filters possess all the necessary characteristics necessary for conveniently choosing jewellery.
Key features
“Magnifying glass” technology, scaling of the product photo on hover, interactive product selection (average product weight and price are related to the selected size).
Website Search engine optimization (SEO)
Website Promotion in Google
The Vigorius online store needed effective promotion in the Latvian market.
The main goal was to improve the position of the website pages among Google.lv search results and, as a result, to increase traffic, as well as to increase the number of sales via the internet.
We successfully achieved the objectives set and got more than 80% of the promoted queries to the TOP 10 of search results.
As for many head queries, the online store results belong to the TOP 3 search results, for example: juvelierizstrādājumi, zelta izstrādājumi, sudraba izstrādājumi, gredzeni, laulību gredzeni, and others.
Our work has a positive effect, which means not only an increase in terms of the number of online store visitors, but also in terms of the number of sales via the website.
Leading keyword rankings in Google
Result
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