About the Project
The XMOTO PRO auto/motorcycle school needed a website that would present the categories of training, the advantages of the motorcycle school in a favorable light and would make it stand out from the competitors. The growth in the number of requests and calls, an increase of brand recognizability, enlarge the target audience - all this had to be reflected in the design and structure of the website.
The color scheme of the website was chosen in accordance with the color of the customer's logo. The accent color is red with a shade of orange.
A separate role is played by bright and memorable illustrations of cars and motor vehicles, as well as individualized graphics.
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Our Goals- To develop a responsive website for an auto/motorcycle school XMOTO PRO in a corporate style that would make it stand out from the competitors.
- To provide comprehensive information about training categories with the ability to sign up for training in one click for maximum conversion.
- To optimize the website for search engines, improve the search engine rankings and increase the number of applications for training.
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What Have We Achieved- Development of a conversion website design to showcase the motorcycle school training categories in order to attract new customers.
- Completion of project programming and filling it with basic content.
- Collecting the semantic core of queries and website optimization for search engines.
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ResultAs a result, the client has got a modern website with a design that stands out from the competition and convenient usability. The new website does an excellent job of meeting these goals and effectively attracting clients to the motorcycle school.
IMPLEMENTATION OF GOALS
Strategy and Prototyping
The prototype development phase is very important because the ease of navigation, website usability, efficiency, and viability of the website depend on the decisions made on the basis of prototype testing.
We have developed a detailed plan for all sections of the website with particular attention to the training categories pages. We have divided the training programs into auto and motor transport, each page of the category descriptions was provided with a landing-page type presentation structure.
This made it possible to place comprehensive information about each category of training: description, benefits, training steps, schedule, prices, application for training, and feedback.
Design
The visual solution of the website is based on the use of vivid and memorable images of cars and motor vehicles, as well as individualized graphics.
The structure of the header of the home page of the website is represented by blocks of auto/moto training, each of which directs the user to a description of the corresponding training category, and that allows visitors to go to the category of interest to them in one click.
On the home page and almost all internal pages, it is possible to sign up for training through a feedback form.
Implementation Features
Conversion Design
Contact details and feedback forms are located at the top, middle, and bottom of the pages.
Descriptions of training programs are presented in the form of separate pages of the landing page type with CTA (call to action).
Ease of Website Administration
The availability of the schedule and prices for various categories of services implies the need for frequent updating of such information, so we have provided the ability to make changes to prices and timetables in one place, as a result, the information is automatically updated in all sections and on all language versions of the website.
Responsive Design
Responsive design makes the use of the website convenient for users on various devices (desktop, tablet, phone).
Result
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