Google's December 2020 Core Update: The Search Engine Has Released Another Core Update
On December 4, 2020, a PR manager for the company's search division spoke in the official Google community for webmasters about the release of a large-scale core update. December's Core Update was the third this year and the most unexpected because everyone knows that a release before the weekend is always a bad idea. Moreover, when we are talking not just about weekends, but about long Christmas and New Year holidays.
Some Facts About the December Core Update 2020
Google's December 2020 core update started on 3 and ended on January 16 PST. For almost two weeks, the search engine was unstable, which was repeatedly reported on Facebook and the blogs of large Internet companies.
Every internet marketer and optimizer can now see how the algorithm updates affected the positions of individual projects. Let's take the results of the famous UK online store Littlewoods as an example.
We can see on the graph from the SISTRIX that at the time the updates were released, the Littlewoods domain visibility index (marked as "A" on the graph) dropped sharply, which suggests the December Core Update 2020 was not the most pleasant gift for Littlewoods for the coming Christmas.
Such a giant like Britain's Amazon has also been hit hard by the Core Update. In the first week after the release of updates, its visibility dropped by 14%.
But everyone knows that when the big players lose ground, their smaller competitions for the buyers have a chance to appear in the search results. This is why Google's December update has played into the hands of some UK online retailers.
Impact of the Update on the Online Market
The well-known SEMRush service has shared its own data on the impact of the search engine update on the online market. It turns out that websites' positions were shaken up the most in the first hours after the launch of Core Update.
The YMML segment websites underwent the most significant changes in their positions in desktop search:
- Health care
- Real estate
- Tourism
- Finance
- Jurisprudence
- Government websites
As a reminder, YMML (your money, your life) is a category of websites, the content or functionality of which can directly or indirectly affect the health, material well-being and safety of users.
The biggest changes to mobile search have come from health, law and government, work and education, pets and real estate. This list is not very different from the desktop search list.
According to the SEMRush, after the update,aliexpress.com's positions have noticeably dropped, but the positions of ebay.com, linkedin.com and zoominfo.com have grown. It makes sense... During the pandemic, people have become less interested in Chinese trinkets, but at the same time, there is an increasing demand for video conferencing, job search and online commerce solutions.
How Website Promotion Will Be Like After December Core Update 2020
It is still difficult to predict any changes in the tactics of website optimization and promotion under the new conditions. Probably, some projects will have to be promoted through work on content, structure, page loading speed. Google recommends that attention should be given to its guidelines for webmasters, checking the website for compliance with the criteria from the brochure that includes guidelines for assessors.
We at DEVNRISE are planning to use tactics that will help sagging sites increase targeted traffic. We are talking about tactics that have helped to increase targeted traffic for projects that have grown since the launch of Core Update 2020. Despite the fact that we are working with the YMML segment, we do not see any significant losses among our clients' resources. This shows that our techniques are effective and our approach is correct.
Want your company's website to rank high in search results? Want to get more targeted customers from Google? Please call us or leave your contacts, we will call you back as soon as possible for a detailed consultation and discussion of suitable cooperation options.
