How to Choose Low-Frequency Keywords and Why They Matter
Finding low-frequency keywords (LF keywords) is a mandatory component of search engine optimization (SEO). It makes it possible to attract targeted traffic to a website and improve its positions in search engines. Unlike high-frequency keywords aimed at a broad audience, low-frequency keywords allow you to respond more effectively to the needs of specific users. How can you identify such keywords correctly, and why is this important?
The Importance of Finding Low-Frequency Keywords
Low-frequency keywords have several significant advantages over high- and mid-frequency ones:
- Low competition
Due to their higher specificity, competition for low-frequency keywords is usually lower than for high-frequency ones. This gives even new websites with a small number of backlinks a chance to achieve good positions in search results. Promoting a website using low-frequency keywords can be faster and more cost-effective than using high-frequency keywords. - High conversion rates
Users who enter low-frequency queries usually know exactly what they want to do: buy a product, order a service, or find specific information. For example, someone searching for “buy women’s winter boots size 38 in Riga” has much more specific intent than someone simply searching for “shoes.” This significantly increases the likelihood that the visitor will take the desired action. - More precise matching of user intent
Low-frequency keywords often accurately reflect user intent. The more precise the query, the higher the chance that it matches the page content, and the more likely it is that the search engine will display the site in results. - Consideration of seasonality and current trends
Low-frequency keywords can be tied to specific seasons, events, or trends. For example, queries related to winter products are relevant only during certain months. Using such keywords allows you to attract traffic exactly when it is needed.
Using Search Suggestions and Questions
When a user enters a query in the Google search bar, the system automatically suggests variations. These suggestions are an excellent source of low-frequency keywords. For example, when typing “buy a laptop,” the system may suggest options such as “buy an MSI laptop in Jēkabpils” or “gaming laptop 2026.” These suggestions can be used for further research and added to a keyword list for SEO website promotion.
Competitor Website Analysis
It is important to analyze which low-frequency keywords your competitors are using. This is done with tools designed for competitor website research. Such analysis helps identify which keywords competitors are ranking for and which low-frequency queries may be effective for a specific SEO strategy.
Creating Long-Tail Keywords
Long-tail keywords are queries consisting of four or more words, and they are also considered low-frequency keywords. These queries usually have low search volume but reflect user intent more accurately. Examples of long-tail keywords include: “buy a Bosch food processor with delivery in Riga” or “how to choose a jacket for winter tourism.” Long-tail keywords significantly improve content relevance and reduce competition.
Low-frequency keywords are a valuable tool for attracting targeted traffic and increasing conversions on a website. They help focus on user needs and intentions while allowing effective promotion with lower costs and competition. Proper research of low-frequency keywords, taking into account audience interests, seasonal trends, and geographic targeting, can significantly improve your website’s visibility and help attract more targeted traffic.
