Updated Google Analytics: New Tools to Increase Promotion
Website's search engine optimization is impossible without analyzing the effectiveness of the selected methods. Otherwise, all activities might be pointless and the result might be much lower than expected.
That is why Google Analytics is an irreplaceable tool for all promotion and contextual advertising experts. Some of the main features include:
- evaluating website traffic;
- counting conversion;
- set up and conduct A/B testing;
- user behavior tracking;
- analysis of the advertising channels.
The service has many more useful features that greatly improve the effectiveness of advertising campaigns and the Google Ads greatly in general.
Google Analytics 4 Update: What's New?
Google Analytics of our day is a smarter App + Web service. This means that you can access complete information about customers and their behavior on a device or platform. Machine learning, which is at the heart of the algorithms, automatically finds and delivers the most relevant information.
The main goal of the improvement is to optimize marketing decisions and increase the return on investment of users.
Instant Response
Updated analytics responds to changing trends in your industry. For example, it responds to increased demand for certain goods or services, changes in user behavior. Analytics features allow you to predict user behavior of your main target audiences and provide this information to you in reports. This allows you to act proactively: for instance, to setup the settings of contextual advertising so as to retain valuable customers. Also, to invest in that activities which will be most profitable in a changing market.
Analytics methods continue to expand in order to provide even more advanced data. For example, about the forecast of customer, the likely profit from a certain audience, etc.
A New Level of Contextual Advertising Management
A deeper integration of Analytics with Google Ads allows you to customize advertising campaigns that could help to reach your target audience through more relevant channels. For example, the new analytics provides the ability to report views of YouTube channels in the app and on web pages.
The new reports show the results of analysis of user behavior from different sources: not only from contextual advertising, but also from Google search pages, YouTube video views, social networks and email.
Based on this data, you can implement the most effective management of contextual advertising, use additional channels for attracting potential customers, change the direction of investment. In short, it allows you to take the most effective actions to increase the profitability of advertising campaigns.
Customer Focus
The new analytics is focused on generating reports not based on platforms and devices, but based on user actions. For this purpose, both marketing information and unique Google signals from users are used. As a result, you get information directly about how different customer groups interact with your business.
Despite the variety of new tools, reporting has become clearer and easier, and it helps prioritize the most promising customer acquisition channels.
Our Experience with Google Analytics
At DEVNRISE, we actively use Google Analytics tools for the most effective search engine promotion of clients' websites. Let's take a look at the example of a project: website promotion for a dental clinic.
Our goal is to increase the search rank of the website and the number of appointments through the website.
The work performed includes complex technical and SEO audit of the website, competitor analysis, collecting the semantic core, page optimization, filling landing pages and article sections, building up the link mass, publishing articles on other resources.
Website optimization included working with page codes, image optimization, tags, sitemap.xml and robots.txt files, and other components. Much work has been done in the field of external optimization. Our experts actively used the SE Ranking service integrated with Google Analytics in this process.
The service allows to:
- analyze your competitors;
- analyze website backlinks by basic SEO parameters;
- select keywords;
- track changes;
- make a promotion plan;
- connect an SMM module and much more.
Using these features allowed us to achieve excellent results in such a highly competitive field: dental services are very popular, and only competent promotion, as well as mastery of basic SEO tools, can help to promote a new website to the TOP-10, which is what we did.
The result is the promotion of website pages in the TOP-10 Google.lv based on 70% of key queries; increase in targeted traffic by more than 2 times.
